India's first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, we bring the expertise of over 24 years in the licensing industry and over 11 years within India in marketing, events, brand development, opportunity identification, business matching and consulting.

News & Media

Chhota Bheem

Fashion fierce: How The Powerpuff Girls are taking over the catwalk.

I think it’s true to say that the brand can really express itself very well in that space. This is just as much about the brand’s DNA – what it stands for and how girls and women relate to it – as of the bold...

Chhota Bheem

Stranger Things meets Ghosbusters with new Reebok footwear.

Sony Pictures Consumer Products is teaming with Reebok and BAIT for a Limited Edition run of the Reebok Ex-O-Fit Hi Clean model, featuring exclusive designs inspired by the 1984 classic Ghostbusters film...

Chhota Bheem

The Powerpuff Girls inspire Taiwan fashion designers.

Turner’s Cartoon Network and retailer RockCoco have selected a winner in a fashion competition staged recently in Taipei...

Chhota Bheem

Sony Pictures Announces First Ever Faith-Based Holiday Program In Support of THE STAR.

Sony Pictures Consumer Products, a division of Sony Pictures Entertainment, announced today the studio's first ever faith-based holiday...

Chhota Bheem

Cartoon Network and Mojang expand partnership with original Adventure Time episode.

Cartoon Network and Mojang today announced a new dimension of their existing partnership with an original Minecraft-themed episode expected to premiere Summer next year...

Chhota Bheem

After Licensing, Chhota Bheem considers franchising as well for expansion.

India's favourite home-grown toon character, Chhota Bheem, is evolving, gaining new powers and getting a new storyline. Along with inking licensing pacts with some of the big names in FMCG and lifestyle segment, Green Gold Animation..

Marie Claire

Rubans aims 40% growth through Licensing.

- Rubans - a brand born out of an amalgamation of creativity and business acumen has bagged the licensing rights of French fashion label Marie Claire for fashion Jewelry...

Jaune & Vert

Ginger Crush launched Jaune Vert merchandise.

Reckoning the brand licensing industry of India, Swiss company J&V Global has partnered with Gingercrush, an online merchandising portal to launch 'Jaune & Vert' cartoon branded merchandise..

Romero Britto

Bradford License India to represent pop artist Romero Britto in India.

Bradford License India has got the Indian representation for the popular Brazil-born and Miami-made international artist Romero Britto...

Cartoon Network

Cartoon Network teams with action footwear for the Powerpuff Girls.

Cartoon Network has teamed with Eva Flotter, the sub-brand of footwear mogul Action Shoes to launch collection of The Powerpuff Girls-inspired slippers for kids. Eva Flotter will also produce range of Gwen, Johny Bravo, Dexter and Cartoon Pop..

Sony Pictures

Sony pictures names Bradford to represent in India.

Sony Pictures Consumer Products has announced Bradford License India as the licensing agent to represent its upcoming film Emoji Movie: Express Yourself in India.

Femina Flaunt

Femina Flaunt illustrates the dynamic Indian Women

Bennett Coleman & Co. Ltd. (BCCL) India's leading multimedia group announces strategic licensing contract with India's well-known fashion retailers Shoppers Stop extending one of its flagship brands Femina Flaunt into consumer product space.

Marie Claire

Marie Claire's charismatic landing in Indian Retailing

Marie Claire finally forayed into Indian market with its Parisian fashion ready-to-wear collection by first half of 2017 on myntra in collaboration with Epic Brands Pvt Ltd.

Marie Claire

French brand lifestyle Marie Claire ventures Indian Market

Marie Claire launches its exclusive classy French styling Pret collection for Indian beauties in collaboration with India's eminent Epic Brands Pvt Ltd available exclusively at Myntra.

Marie Claire

Marie Claire ventures from magazine to lifestyle

Marie Claire crosses its geographical boundaries to share its distinct culture to Indian retailing with its exclusive French Pret collection.


Marshall getting brands on walls

Despite of being niche of the niche, wall coverings industry gained limelight enough to be on favourites list of consumer product arms of brands who have already explored the million growth prospects in here.

University of Oxford

Oxford signs apparel licensee for Europe

Post venturing into apparel segment in India (with Madura Garments), Oxford Limited has signed as the European apparel partner for the University of Oxford.

University of Oxford

Vasa International to expand Oxford stationery stores pan-India

Vasa International, the official licensee of Oxford is inviting franchisees for opening stationery stores of the University of Oxford. It is looking forward to open 100 stores in a time span of two years. It is also seeking distributors pan-India.

University of Oxford

India not a country, but a continent for businesses

Vasa International - a 40 year old export firm has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Recently, Vasa International unveiled its flagship store at Phoenix Marketcity, Kurla, Mumbai.


Case Study

Apparel & Accessories | BTS | Educational KITS

University Of Oxford is a magnificent brand with strong property awareness in India. The licensing program offers archived patterns along with all relevant trademarks! To launch the brand in India, BLI foremost licensed it to one of the most prominent fashion apparel retailer, with extensive retail muscle in India... Read More


A unique opportunity with Pepsi, cultivating a youthful range that is not only trendy, but is submissive to the core brand DNA. A brand that has seen a century pass and has build stronger with the passage time! Pepsi enjoys a connect with its consumer-base ranging in billions - burgeoning young India!... Read More

Apparel & Accessories

Based on the exceptional popularity of the magazine, Marie Claire is a leading brand covering a wide range of products in the field of fashion and beauty globally. The brand Marie Claire stands for feminity, elegance, fashion, balance, creativity, well being and expertise... Read More

Bags & Luggages

A remarkable fashion lifestyle brand designed to appeal girls & youthful women of all ages. The brand has universal appeal, as it celebrates fun and style with a flair for fashion, adventure and creativity. Pampered Girls is powered by over 70 global licensees participating in a major worldwide... Read More

Real State

Fashion TV started in 1997, localizes channels to national and regional levels and works with leading media partners all over the world. Fashion TV, a new media leader, with a highly trafficked and expansive digital reach which provides a unique mix of marketing tools tools to directly access the most... Read More

Promotional Licensing Associations: Confectionery | Large Format Store | QSR

Spider-Man, A legacy in film which earned a total global box office of $2.5 billion wherein India alone it's over INR220 Crores, it has created a huge fan following worldwide. In India this has been extended into successful promotional licensing with one of the best food chain restaurant which has... Read More

Apparel & Accessories | Sunglasses & Watches

By far the most expensive movie from Sony Pictures with top star cast, colorful aliens, and amusingly impressive weapons, MEN IN BLACK 3 has set a statement for many. Being well star-studded, the program sets certain terms and restrictions to follow, creating a challenging proposition for India... Read More


The premium cable series that became a cultural phenomenon! One of the most critically acclaimed shows of all time, Breaking Bad is the only drama whose viewership grew successively in each of its five season premieres. Winner of 16 Emmy Awards, including two Outstanding Drama... Read More

Bags | Footwear | Cycles | Wallpapers | Toys | Apparel

India's biggest rage in characters - Chhota Bheem, is from the house of Green Gold Animation. An Indian origin character that has got kids crazy of all ages. An ethical portrayal of an ideal Indian kid full of positivity, cultural ethics, and values, that every parent appreciates... Read More

Footwear | Apparel

A premium men's lifestyle brand, founded in 1984 with an ambitious aim to be the fastest growing brand across product segments from Europe. Swiss Military today is a brand with worldwide operations spanning across 26 countries globally. BLI has extended this versatile brand in the... Read More


One of the most recognized icons of pop culture. Ghostbusters classic & movie property is a globally successful licensing program which has now come to India. Ghostbuster apparel is launched in the Indian market with one of the biggest distributor of licensed merchandise in India. The range... Read More


Cartoon Network is home to various popular and most loved cartoon characters for kids. Characters like Ben10, Roll No. 21, Powerpuff Girls, Mr. Bean, Johnny Bravo, Dexter's are the properties of CN. It has a strong licensing program running globally. In India characters like Roll No.21 and Ben10 are... Read More


Founded in 1880 as a community club, MCFC is now a leading EPL club and one of the fastest growing sports brands in the world. In India BLI has been able to successfully extend the brand into following categories. MCFC apparel has been extended to one of the leading manufacturers and... Read More


UV-X, a Sports Cafe concept inspired by India's iconic cricketer Yuvraj Singh, who is highly admired for his dedication, hard work, determination, and most importantly, the courage with determined fighting spirit. As their Business Partner & Franchise Consultants, Bradford License India has successfully appointed... Read More

For Enquiry


  • When it came to choose our licensing agent for India, Bradford License India provided us with precise information, helping us to feel confident for this new market. A collaboration with an agent like BLI makes look licensing development much easier as they have an excellent expertise of this business and the Indian market. Our contact persons Ashish Saxena and Abhishek Kumar have always shown that BLI truly believes in our brand. Since our first steps with BLI, we can observe that Jaune & Vert is developing in India. BLI was able to fetch our first licensing deals in a very reasonable time for an unknown brand in this new market. For us, BLI is a truly strategic and important partner to help Jaune & Vert grow internationally and we know that we are in the right hands. Today, as India is on its way to become a major and essential market for licensed merchandise, BLI has shown that it is a leading company. Thank you to the entire BLI team!

    Author image
    • Mr. Christian Zilocchi
  • Working with Bradford team is an absolute pleasure and their enthusiasm is infectious. We have worked together on several successful ventures and Bradford has been instrumental in closing some very good deals for Green Gold. My good wishes to the management and core team of Bradford License India!

    Author image
    • Mr. Samir Jain
  • Marie Claire has created a benchmark in the world of global fashion right from magazine to lifestyle segments with its Parisian collection. The brand foresights India as a potential market for its products through the licensing consultants Bradford License India for their operations in Indian market.

    Author image
    • Mr. Fabrice Taupin
  • This is a step towards connecting with Delhi Daredevils fans not only during the IPL season but also throughout the year. We are thrilled to be able strengthen our bond with fans of IPL Delhi Daredevils team and its individual players. We are also thankful to Bradford License India team, who has helped the brands to sign licensing agreement, to develop a co-branded product.

    Author image
    • Mr. Hemant Dua
    • Head Marketing, GMR Sports
  • Stephanie Ertzbischoff, brand licensing director, Marie Claire, said, "Indian women are smart and full of life which matches the brand's identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of USD $3 billion in next 5 years.

    Author image
    • Ms. Stephanie
  • Director, Epic Brands Pvt. Ltd., Amiteshwar Grover says "We are happy to tie up with Bradford License India to have this collaboration happened and to Marie Claire as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.

    Author image
    • Mr. Amiteshwar Grover