Sports leagues, teams and sporting events can license their name & logo to various manufactures.

Cartoons & Characters are increasingly being licensed in India to various consumer product manufacturers especially kids products such as videogames, apparel, comics, fashion jewellery, stationery, etc.

Entertainment companies such as TV Channels, Radio stations and Film Production houses are increasingly licensing items related to their shows/films such as name, characters and story lines.

Corporate trademarks such as brand names, logos, etc. are being licensed to manufacturers in non-core segments.

Producers, Artist & Photographers can license their creations / films / properties to manufacturers, publishers, etc.

Celebrities and well-known individuals are licensing their name, signature, photograph and other unique properties to various consumer product manufacturers.