President- Bradford License India
With a MBA in Business Marketing and Management, as well as an active LIMA member, Michelle delivers cutting edge innovation and leadership to the licensing industry. With her impressive rise to the top over her fruitful 10-year career, Michelle has launched many significant licensing programs over a range of categories, specifically developing and implementing corporate, art, celebrity, fashion, and entertainment properties in the industry.
Michelle has acted as the key person in PepsiCo's exceptional success on the global front, facilitating the international expansion of PepsiCo's network of 600-plus freestanding sport stores in China and supervising marketing projects related to Pepsi's new logo launch and design initiatives. Michelle launched the Marilyn by Sam Shaw program from the ground up, which now boasts close to a hundred licensees worldwide. Direct to retail placement has pushed the property to the forefront, such as the recent H&M Collection. With loyal clients such as the City of Beverly Hills, actress Denise Richards, and Happy House, Michelle has been able to combine fresh ideas with core foundations to create highly successful programs around the world.