India's first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, we bring the expertise of over 24 years in the licensing industry and over 11 years within India in marketing, events, brand development, opportunity identification, business matching and consulting.

News & Media


Marie Claire exploring opportunities in India through licensing

It was not long ago that French magazine ‘Marie Claire’ forayed in India through brand licensing. So far, the brand has launched across three categories and is betting


WWE expanding possibilities beyond Sports merchandise

Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure.


Marie Claire launches ‘Eyewear Collection’ in collaboration with Optiline Eyewear

Marie Claire, the French Beauty and fashion magazine has collaborated with Optiline Eyewear to launch Marie Claire collection of Eyewear.


eOne names Alpha Group master toy partner for PJ Masks in China

The appointment is the latest move in the studio’s continued efforts to expand the pre-school property's footprint across Asia and prepares for a wider consumer product roll-out in the region.


Turner Asia Pacific names Vikram Sharma its VP of Cartoon Network Enterprises

Major franchises and IP under CNE’s management include shows such as Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.


King Features partners with Finnish fashion brand Billebeino for new The Phantom collection

King Features and the Finnish fashion brand Billebeino have partnered for a new clothing collection, the Billebeino x Phantom collection. The unique collaboration was unveiled during the February launch party at Helsinki Casino in Finland, where the line was modelled on a runway.

PJ Masks

eOne unveils plans for PJ Masks attraction in Italy

Entertainment One has announced a new agreement with leading Italian theme park, Leolandia to launch a live attraction for their hit pre-school series, PJ Masks. PJ Masks airs on Disney Junior and RAI YoYo in the region.

PJ Masks

Entertainment One secures raft of new broadcast partners for PJ Masks

Entertainment One has unveiled a raft of new free-to-air broadcast partners in multiple territories for its hit pre-school property, PJ Masks. The series debuted internationally in March 2016 on the Disney Junior global network. Building on its accelerating popularity, series one is poised to debut on TVCultura in Brazil and RTL Kockica in Croatia from spring this year.

Powerpuff Girls

Cartoon Network teams with fashion designer Katie Eary for Powerpuff Girls collab

Cartoon Network has teamed up with British fashion designer Katie Eary for a line of Powerpuff Girls womenswear, which has been revealed in time for London Fashion Week. Marking Katie Eary’s first-ever womenswear collection, the new range for Autumn/Winter 2018 was showcased to industry trend-setters and taste makers in an exclusive presentation at London Mayfair’s Maddox Gallery.

Powerpuff girls

Fashion's Peter Alexander celebrates 20 years of Powerpuff Girls with sleepwear range

Cartoon Network is celebrating the 20th anniversary of he Powerpuff girls with the launch of a new sleepwear range from Peter Alexander. The new range is part of the brand’s Wanna Play collection and was showcased at a secret unveiling in Sydney. The 20th anniversary celebration will continue with the global rollout of new episodes and products.

Marie Claire

Marie Claire UK launches first athleisue brand

In a deal brokered by licensing agency Brand Talent, the premium fashion and beauty magazine brand has extended its licensing programme to incorporate a capsule range of lifestyle sportswear.

Marie Claire

My Arcade strikes licensing deal with Bandai Namco Entertainment for retro table-top titles

Retro gaming brand, My Arcade has secured the rights to release a new range of table-top arcade machines and handhelds based on Bandai Namco’s heritage titles. The initial line-up will feature gaming’s first icon Pac-Man among other classics such as Galaga and Dig Dug.


Case Study

Apparel & Accessories | BTS | Educational KITS

University Of Oxford is a magnificent brand with strong property awareness in India. The licensing program offers archived patterns along with all relevant trademarks! To launch the brand in India, BLI foremost licensed it to one of the most prominent fashion apparel retailer, with extensive retail muscle in India... Read More


A unique opportunity with Pepsi, cultivating a youthful range that is not only trendy, but is submissive to the core brand DNA. A brand that has seen a century pass and has build stronger with the passage time! Pepsi enjoys a connect with its consumer-base ranging in billions - burgeoning young India!... Read More

Apparel & Accessories

Based on the exceptional popularity of the magazine, Marie Claire is a leading brand covering a wide range of products in the field of fashion and beauty globally. The brand Marie Claire stands for feminity, elegance, fashion, balance, creativity, well being and expertise... Read More

Bags & Luggages

A remarkable fashion lifestyle brand designed to appeal girls & youthful women of all ages. The brand has universal appeal, as it celebrates fun and style with a flair for fashion, adventure and creativity. Pampered Girls is powered by over 70 global licensees participating in a major worldwide... Read More

Real State

Fashion TV started in 1997, localizes channels to national and regional levels and works with leading media partners all over the world. Fashion TV, a new media leader, with a highly trafficked and expansive digital reach which provides a unique mix of marketing tools tools to directly access the most... Read More

Promotional Licensing Associations: Confectionery | Large Format Store | QSR

Spider-Man, A legacy in film which earned a total global box office of $2.5 billion wherein India alone it's over INR220 Crores, it has created a huge fan following worldwide. In India this has been extended into successful promotional licensing with one of the best food chain restaurant which has... Read More

Apparel & Accessories | Sunglasses & Watches

By far the most expensive movie from Sony Pictures with top star cast, colorful aliens, and amusingly impressive weapons, MEN IN BLACK 3 has set a statement for many. Being well star-studded, the program sets certain terms and restrictions to follow, creating a challenging proposition for India... Read More


The premium cable series that became a cultural phenomenon! One of the most critically acclaimed shows of all time, Breaking Bad is the only drama whose viewership grew successively in each of its five season premieres. Winner of 16 Emmy Awards, including two Outstanding Drama... Read More

Bags | Footwear | Cycles | Wallpapers | Toys | Apparel

India's biggest rage in characters - Chhota Bheem, is from the house of Green Gold Animation. An Indian origin character that has got kids crazy of all ages. An ethical portrayal of an ideal Indian kid full of positivity, cultural ethics, and values, that every parent appreciates... Read More

Footwear | Apparel

A premium men's lifestyle brand, founded in 1984 with an ambitious aim to be the fastest growing brand across product segments from Europe. Swiss Military today is a brand with worldwide operations spanning across 26 countries globally. BLI has extended this versatile brand in the... Read More


One of the most recognized icons of pop culture. Ghostbusters classic & movie property is a globally successful licensing program which has now come to India. Ghostbuster apparel is launched in the Indian market with one of the biggest distributor of licensed merchandise in India. The range... Read More


Cartoon Network is home to various popular and most loved cartoon characters for kids. Characters like Ben10, Roll No. 21, Powerpuff Girls, Mr. Bean, Johnny Bravo, Dexter's are the properties of CN. It has a strong licensing program running globally. In India characters like Roll No.21 and Ben10 are... Read More


Founded in 1880 as a community club, MCFC is now a leading EPL club and one of the fastest growing sports brands in the world. In India BLI has been able to successfully extend the brand into following categories. MCFC apparel has been extended to one of the leading manufacturers and... Read More


UV-X, a Sports Cafe concept inspired by India's iconic cricketer Yuvraj Singh, who is highly admired for his dedication, hard work, determination, and most importantly, the courage with determined fighting spirit. As their Business Partner & Franchise Consultants, Bradford License India has successfully appointed... Read More

For Enquiry


  • When it came to choose our licensing agent for India, Bradford License India provided us with precise information, helping us to feel confident for this new market. A collaboration with an agent like BLI makes look licensing development much easier as they have an excellent expertise of this business and the Indian market. Our contact persons Ashish Saxena and Abhishek Kumar have always shown that BLI truly believes in our brand. Since our first steps with BLI, we can observe that Jaune & Vert is developing in India. BLI was able to fetch our first licensing deals in a very reasonable time for an unknown brand in this new market. For us, BLI is a truly strategic and important partner to help Jaune & Vert grow internationally and we know that we are in the right hands. Today, as India is on its way to become a major and essential market for licensed merchandise, BLI has shown that it is a leading company. Thank you to the entire BLI team!

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    • Mr. Christian Zilocchi
  • Working with Bradford team is an absolute pleasure and their enthusiasm is infectious. We have worked together on several successful ventures and Bradford has been instrumental in closing some very good deals for Green Gold. My good wishes to the management and core team of Bradford License India!

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    • Mr. Samir Jain
  • Marie Claire has created a benchmark in the world of global fashion right from magazine to lifestyle segments with its Parisian collection. The brand foresights India as a potential market for its products through the licensing consultants Bradford License India for their operations in Indian market.

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    • Mr. Fabrice Taupin
  • This is a step towards connecting with Delhi Daredevils fans not only during the IPL season but also throughout the year. We are thrilled to be able strengthen our bond with fans of IPL Delhi Daredevils team and its individual players. We are also thankful to Bradford License India team, who has helped the brands to sign licensing agreement, to develop a co-branded product.

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    • Mr. Hemant Dua
    • Head Marketing, GMR Sports
  • Stephanie Ertzbischoff, brand licensing director, Marie Claire, said, "Indian women are smart and full of life which matches the brand's identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of USD $3 billion in next 5 years.

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    • Ms. Stephanie
  • Director, Epic Brands Pvt. Ltd., Amiteshwar Grover says "We are happy to tie up with Bradford License India to have this collaboration happened and to Marie Claire as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.

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    • Mr. Amiteshwar Grover
  • With the massive global growth of extreme and adventure sports we are excited to be represented by Bradford License India, activating and establishing the brand in the region

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    • Mr. Alistair Gosling
      CEO - Extreme International