Cartoon Network is home to various popular and most loved cartoon characters for kids. Characters like Ben10, Roll No. 21, Powerpuff Girls, Mr. Bean, Johnny Bravo, Dexter's are the properties of CN. It has a strong licensing program running globally. In India characters like Roll No.21 and Ben10 are hitting the charts.
Being one of the successful licensing program globally, BLI has extended CN into footwear category with one of the prominent footwear manufacturer in India.