University Of Oxford is a magnificent brand with strong property awareness in India. The licensing program offers archived patterns along with all relevant trademarks! To launch the brand in India, BLI foremost licensed it to one of the most prominent fashion apparel retailer, with extensive retail muscle in India. With this long term license in place in one of the most important category, Oxford is established as a lifestyle brand in the country.
Following this success, BLI assigned the license of Oxford in Educational Kits, to one of the prominent players in the category. This license is very strategic that leverages the core DNA of the brand as well. With this massive retail visibility achieved, we extended the brand to a very promising player for the whole Back To School Category.
Our this licensee opened a standalone store of Oxford in India, which marked huge success for the brand in the Indian marketplace. We are all geared to taste more success for the brand in the country.
A unique opportunity with Pepsi, cultivating a youthful range that is not only trendy, but is submissive to the core brand DNA. A brand that has seen a century pass and has build stronger with the passage time! Pepsi enjoys a connect with its consumer-base ranging in billions - burgeoning young India!
The program has a wide range that exists in apparel, footwear, luggages and much more in countries like China, Latin America, Europe, and now in India too. Bradford extended Pepsi in India in a category of footwear! The range that would connect with the youth due to its vivacity and styling! With extremely strong brand assets and global program, the proposition of Pepsi remains to be our numero uno!
Based on the exceptional popularity of the magazine, Marie Claire is a leading brand covering a wide range of products in the field of fashion and beauty globally. The brand Marie Claire stands for feminity, elegance, fashion, balance, creativity, well being and expertise. BLI launched the brand in India in apparel & accessories category.
Following this success, BLI assigned the licensee of Marie Claire in Fashion jewellery category. One of the very strong property on our portfolio, and geared to extend further for a robust program.
A remarkable fashion lifestyle brand designed to appeal girls & youthful women of all ages. The brand has universal appeal, as it celebrates fun and style with a flair for fashion, adventure and creativity.
Pampered Girls is powered by over 70 global licensees participating in a major worldwide licensing & marketing program. In India, Bradford extended this graphically rich brand into Bags and Luggages with top licensees paving a great retail presence in India.
Fashion TV started in 1997, localizes channels to national and regional levels and works with leading media partners all over the world. Fashion TV, a new media leader, with a highly trafficked and expansive digital reach which provides a unique mix of marketing tools to directly access the most sought after consumer group - young, high income trendsetters - with integrated multi channel campaigns.
In India, Bradford has extended FTV into real state with one of the prominent developers. The mission has been to convey FTV look and feel into hospitality by offering sophisticated and fashionable accommodations, exemplary services and unique environment.
Spider-Man, A legacy in film which earned a total global box office of $2.5 billion wherein India alone it’s over INR220 Crores, it has created a huge fan following worldwide. In India this has been extended into successful promotional licensing with one of the best food chain restaurant which has launched a specially-themed meal combination offer, which included gifts like merchandise and movie tickets.
Similarly, we brought onboard one of the leading department store chain, offering tickets for this movie on purchase of kidswear products. We also collaborated with one of the leading candy maker in India with a new pack to strengthen their ‘appeal’ to customers”.
By far the most expensive movie from Sony Pictures with top star cast, colorful aliens, and amusingly impressive weapons, MEN IN BLACK 3 has set a statement for many. Being well star-studded, the program sets certain terms and restrictions to follow, creating a challenging proposition for India.
However, BLI aligned the top apparel brand to do an exclusive promotion by introducing an inspired range in all their 100 stores throughout India! With high media spend and well-charted promotional plan, the campaign created great buzz in the market. Bradford also lined up the leading watches and sunglasses manufacturer, to create a MIB line of Watches & Sunglasses, as long term product license!
The premium cable series that became a cultural phenomenon! One of the most critically acclaimed shows of all time, Breaking Bad is the only drama whose viewership grew successively in each of its five season premieres. Winner of 16 Emmy Awards, including two Outstanding Drama and 9 Outstanding Actor/Supporting Actor/Supporting Actress and 2 Peabody Awards.
Breaking Bad continues to find new audiences in both syndication and SVOD. The show has also successfully spun off the critically acclaimed prequel series Better Call Saul. Breaking Bad has been a blockbuster brand for merchandising around the world, in numerous categories.
In India this has been successfully extended into apparel with one of the competitive e-com company. With the success, Breaking Bad’s popularity in India grown multifold making it an incredible opportunity for local partners/ licensees.
India’s biggest rage in characters – Chhota Bheem, is from the house of Green Gold Animation. An Indian origin character that has got kids crazy of all ages. An ethical portrayal of an ideal Indian kid full of positivity, cultural ethics, and values, that every parent appreciates.
Being awarded ‘Licensor of the Year’ since 2012 till date , the licensing program of Chhota Bheem has reached a great level of growth strengthening the retail presence in India. Bradford associated with them in early 2013, and in a short span of 4 months, were able to bring some serious licensing associations on the table while year-on-year the categories kept on adding.
We have extended them in school bags, footwear, bicycles, Wallpapers, Toys and Apparels with leading players in the given industries in India. We are highly excited to work on this property and contribute to the success of the property in licensing way!
A premium men's lifestyle brand, founded in 1984 with an ambitious aim to be the fastest growing brand across product segments from Europe. Swiss Military today is a brand with worldwide operations spanning across 26 countries globally.
BLI has extended this versatile brand in the different product category. One of the biggest e-commerce giants has taken license to launch Swiss Military footwear. The range will include both formal and casual range of shoes for men at affordable prices while Swiss Military Bikes are launched by one of the leading bicycle brand in India. It's an exclusive range of mountain bikes which are selling in India and Bhutan.
With the succesfull licensing programme, this brand has become one of the Top corporate brand in our portfolio.
One of the most recognized icons of pop culture. Ghostbusters classic & movie property is a globally successful licensing program which has now come to India. Ghostbuster apparel is launched in the Indian market with one of the biggest distributor of licensed merchandise in India.
The range includes T-shirts, Polos, Bermudas, etc. which is available on all the major e-commerce portals.
Cartoon Network is home to various popular and most loved cartoon characters for kids. Characters like Ben10, Roll No. 21, Powerpuff Girls, Mr. Bean, Johnny Bravo, Dexter's are the properties of CN. It has a strong licensing program running globally.
In India characters like Roll No.21 and Ben10 are hitting the charts. Being one of the successful licensing program globally, BLI has extended CN into footwear category with one of the prominent footwear manufacturer in India.
Founded in 1880 as a community club, MCFC is now a leading EPL club and one of the fastest growing sports brands in the world. . In India BLI has been able to successfully extend the brand into following categories.
MCFC apparel has been extended to one of the leading manufacturers and exporter of apparels in India while fan merchandise has been taken by an e-commerce player who is a pioneer in fan merchandising for all the leading football clubs. The collection ranges from T-shirt, Hoodies, Shorts and fan merchandise like Mugs, Shot Glasses, Time pieces, Key Chains, etc.
UV-X, a Sports Cafe concept inspired by India's iconic cricketer Yuvraj Singh, who is highly admired for his dedication, hard work, determination, and most importantly, the courage with determined fighting spirit.
As their Business Partner & Franchise Consultants, Bradford License India has successfully appointed UVX's first franchisee partner for UVX – Sports Cafe in Gurgaon. The idea behind launching UV-X is the growing need for dedicated and quality destination for sportstainment (sports entertainment) and fun.