The premium cable series that became a cultural phenomenon! One of the most critically acclaimed shows of all time. Breaking Bad is the only drama whose viewership grew successively in each of its five season premieres. Winner of 16 Emmy Awards, Breaking Bad has been a blockbuster brand for merchandising around the world, in numerous categories.
In India BLI has extended BB in categories like Apparel and Gifts & Novelties. Breaking Bad has extended successfully in apparel with one of the competitive e-com company. BB has been extended in the category of Gifts & Novelties to a retailer and distributor of gifts and novelties in India.