bailey was born in Ireland in 1979, an unapologetic product of the pursuit of pleasure. Despite the huge leaps and bounds that had been made in this free-spirited era, the women of Ireland were still held back from having what they wanted. Not only were they were frowned upon for entering a bar alone but their options upon arrival were sparse and largely involved hard liquor or pint tankards.
A small group of irrepressible characters got together and said to hell with that! They set out to craft an unashamedly delicious blend of two of Ireland’s greatest natural resources – cream and whiskey.
They were told it was impossible – that they were mad - but these co-conspirators refused to give up. They would not be cowed by naysayers. They’d let nothing stand in the way of their pursuit of pleasure. It took them over two years, but finally they had a breakthrough and managed to get these two unlikely partners to come together into an indulgent combination that would last as long as it took you to drink it (which never seemed to be long!).
This unique concoction – part cake, part booze – became an over-night sensation. bailey was much more than a liqueur; it was women’s unapologetic co-conspirator in the pursuit of pleasure in a world that often forbade it. What’s more, it was a proud (if unorthodox) part of the re-invention of Irish craftsmanship and still remains one of its biggest exports.
So nearly 40 years on, not much has changed. bailey still champions characterful women who live life of their own terms. It says to hell with guilt, indulge in life’s pleasure unapologetically.
There’s something magic in that liquid. Maybe it’s the irrepressible Irish Spirit . Maybe it’s those co-conspirators – the creators and their cream and whiskey. Maybe it’s the unapologetic pleasure of a drink that says you can have it all. Whatever it is, it’s irresistible.
‘IMPERFECTLY PERFECT MOMENTS OF PLEASURE!’
CATEGORIES AVAILABLE FOR EXTENSION: CAKES, CHOCOLATES/CONFECTIONERY/COOKIES, COFFEE PRODUCTS SNACKS, DRINKS & CANNED MOCKTAILS, ICE CREAMS, JAM, JELLIES, SAUCES AND MANY MORE