7UP logos, both vintage and contemporary, are instantly recognizable all over the world. Thanks to a string of successful campaigns, 7UP stamps a youthful, uplifting vibe on apparel, accessories, home decor and serve ware. A REFRESHING OPPORTUNITY 7UP has a lot to offer the ever-growing international market with its refreshed and simplified packaging, presence, outdoor advertising and its individual visual identity. The brand is still recognizable as a lovable classic, but with a modern, youthful twist! 7 UP captures the young adult category of the market with its bright, high energy look and feel. 7UP portrays high potential to explore multiple categories with a promising future.
THE KING OF CHLL MAKES A COMEBACK!!!!
7UP®, the world’s favorite lemon-lime beverage, is once again joining forces with Fido Dido, the witty, wrigly-haired king of chill who will star in the brand’s 2019 international “Feels Good to be You” creative campaign. From limited-edition packaging to tv and digital creative, Fido Dido, the famous animated character known for his quirky, fun attitude is back in a fresh, new way. With Fido’s cool comeback, 7UP isn’t just fomenting nostalgia among its fans who long associate the brand with Fido’s chill mentality, but also encouraging people to slow down, appreciate the little things in life and introducing Fido to a new generation.
CATEGORIES AVAILABLE FOR EXTENSION: APPAREL, ACCESSORIES, HANDBAGS, FOOTWEAR, SWIMWEAR, COLLECTIBLE & MANY MORE