BUSINESS PLAN STRATEGIZING:

The scope includes designing and developing the complete licensing program for the licensor, including:

• Understanding the core features of the licensable property
• The SWOT analysis for the brand
• Licensee profiling
• Exploration of the extendable categories
• Broad Projections - gross wholesale, retailing and MGs
• Commercials

LICENSOR CONSULTATION IN READYING THE ROLL-OUT:

It includes devising an actionable roadmap to kick start the program, helping the licensors to reach out to the targeted licensees.

• Licensing opportunity marketing strategy
• Communication finalization
• Relative designing assistance

PHASED PR STRATEGY:

• Program Launch Plan
• Licensee Roll out PR
• 'Stay in News' Strategy
• Tapping Trade Media