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  • Hershey’s

Hershey’s is an American company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies, cakes, milk shakes, drinks and many more.Hershey's chocolate is available across the United States, and in over 60 countries worldwide.

Impact in Asia:

  • Halo effect for the core Hershey brand as a result of the successful brand extension program
  • 20 active licensees
  • Created opportunities for growing brand presence across retail
  • Driving additional consumer touch points and reach
  • Expanded product categories and occasions

CATEGORIES AVAILABLE FOR EXTENSION: ICE CREAM & FROZEN DESSERTS, DAIRY & NON-DAIRY BEVERAGES, BAKERY & COOKIES, READY-TO-EAT CEREAL

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