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  • Extreme
  • Sports

EXTREME founded in 1995, was born out of a fundamental passion for the sports, travel, music and way of life. The journey of this phenomenal brand started as theExtreme Sports Channel that today broadcasts to millions of people around the world, to become a truly sports lifestyle brand globally. The vision has been, andalways will be, to INSPIRE people to go out, EXPLORE and EXPERIENCE it all. Extreme Sports has become much more than just the marquee to an iconic property across categories, and is the symbol of irreverence, passion and rawness that inspires people to go out, discover and experience our way of life. Through our products and services, we strive to inspire and empower our consumers!

WHAT ARE WE?

Unapologetic, and bold, EXTREME is today's lifestyle brand with serious attitude. It encompasses action sports, music, fashion and art and is fueled by non-conformity, creativity and experimentation.

WHO ARE WE?

One brand with millions of fans, causing millions of impacts. EXTREME TV was Launched around the world in 1999.

Today we are developing the brand beyond TV and are expanding as a brand management and licensing company.

HOW WE LIVE?

A large and fast-growing industry worth $200 billion. 160millionparticipantswithasharedattitude.EXTREME endeavors toshowcaseallactionsportsandthesurroundinglifestyle.

BRAND VALUES:

We are bold | We are rebellious | We will blow your mind | We will never apologize

OUR AMBASSADORS:

What they do – EXTREME has over 80 sponsored athletes & ambassadors providing an integral part in delivering not only content but more importantly the brand message through sports, music and art.

BRAND DRIVERS:

Deliveringunforgettableexperiences,eventsandfestivalsforfans,brandsandathletesalike.

CATEGORIES AVAILABLE FOR EXTENSION: APPAREL (FASHION AND SPORTS), ACCESSORIES, PERSONAL CARE & WELLNESS, GAMES, SPORTING GOODS, HOME DECOR & FURNISHINGS

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