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Bradford License India

Licensing journey of carlton london

Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand,adding accessories such as handbags, belts, wallets, sunglasses, perfumes, jewe llery,etc. to its product line. One of the recognized brands globally, Carlton London has created its global presence […]

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Bradford License India

Reasons why established brands must explore licensing

In today’s world of rapid technological change, new technologies are the key to economic growth. Today, many products have very short life cycles and are readily replaced in the marketplace by new technology. If a company wants to survive, it needs to continually add new products to replace declining products. If a brand owner chooses […]

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Bradford License India

Pandemic and Licensing Industry

As everybody knows, the world has become a different place in 2020. We are living, consuming, and thinking differently in fundamental ways. The social and financial disruption caused by COVID-19 is devastating and has led every individual to change his/her lifestyle. The current scenario has come out with customers changing their purchasing habits and trust […]

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Bradford License India

Rise of electronic appliances licensing

In this Modern Era, where everything is changing so rapidly, licensing is now a very popular concept being used by companies all over the world. Sometimes, Companies manufacture all items themselves , other times, They may choose to allow a ¬†manufacturer to produce and sell the product under their brand name or give the right […]