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Bradford License India

Reasons why established brands must explore licensing

In today’s world of rapid technological change, new technologies are the key to economic growth. Today, many products have very short life cycles and are readily replaced in the marketplace by new technology. If a company wants to survive, it needs to continually add new products to replace declining products. If a brand owner chooses […]

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Bradford License India

India Vs United State Licensing

´╗┐Licensing: Licensing is a business alliance, wherein a company authorizes another company by issuing a license to temporarily access its intellectual property rights, i.e. manufacturing process, brand name, trademark, patent, technology, trade secret, etc. for adequate consideration and under specified conditions. Foreign entities are generally not restricted from establishing entities neither in India nor in […]

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Bradford License India

Pandemic and Licensing Industry

As everybody knows, the world has become a different place in 2020. We are living, consuming, and thinking differently in fundamental ways. The social and financial disruption caused by COVID-19 is devastating and has led every individual to change his/her lifestyle. The current scenario has come out with customers changing their purchasing habits and trust […]