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Bradford License India

How Bradford Created Space for Pepsi and Fido in India

Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to find the right licensing strategy. As you may well be familiar with both from the business news and your personal experience as a consumer, licensees can drain time and brand […]

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Bradford License India

Licensing journey of carlton london

Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand,adding accessories such as handbags, belts, wallets, sunglasses, perfumes, jewe llery,etc. to its product line. One of the recognized brands globally, Carlton London has created its global presence […]

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Bradford License India

Reasons why established brands must explore licensing

In today’s world of rapid technological change, new technologies are the key to economic growth. Today, many products have very short life cycles and are readily replaced in the marketplace by new technology. If a company wants to survive, it needs to continually add new products to replace declining products. If a brand owner chooses […]

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Bradford License India

India Vs United State Licensing

Licensing: Licensing is a business alliance, wherein a company authorizes another company by issuing a license to temporarily access its intellectual property rights, i.e. manufacturing process, brand name, trademark, patent, technology, trade secret, etc. for adequate consideration and under specified conditions. Foreign entities are generally not restricted from establishing entities neither in India nor in […]

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Bradford License India

Importance of Brand Licensing

What is Brand Licensing? Brand Licensing is a business methodology where the proprietor of intangible assets, for example, a brand name or logo, awards authorization to other businesses to use the brand on their products. Commonly, this kind of plan requires the making of what is known as a licensing agreement or contract between the […]

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Bradford License India

Proven and Most Successful Licensing Strategies

Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to find the right licensing strategy. As you may well be familiar with both from the business news and your personal experience as a consumer, licensees can drain time and brand […]

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Bradford License India

Pandemic and Licensing Industry

As everybody knows, the world has become a different place in 2020. We are living, consuming, and thinking differently in fundamental ways. The social and financial disruption caused by COVID-19 is devastating and has led every individual to change his/her lifestyle. The current scenario has come out with customers changing their purchasing habits and trust […]

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Bradford License India

Brand Licensing –An effective tool for brand extension

The once optional business opportunity for companies to expand their brand through brand licensing has today become an increasingly necessary instrument to survive in the market. The owner of a brand (Licensor) assigns the rights to use his brand for a particular product category to a company (Licensee), which, depending on the contract, takes care […]

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Bradford License India

Rise of electronic appliances licensing

In this Modern Era, where everything is changing so rapidly, licensing is now a very popular concept being used by companies all over the world. Sometimes, Companies manufacture all items themselves , other times, They may choose to allow a  manufacturer to produce and sell the product under their brand name or give the right […]