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Bradford License India

How Bradford Created Space for Pepsi and Fido in India

Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to find the right licensing strategy. As you may well be familiar with both from the business news and your personal experience as a consumer, licensees can drain time and brand […]

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Bradford License India

India Vs United State Licensing

Licensing: Licensing is a business alliance, wherein a company authorizes another company by issuing a license to temporarily access its intellectual property rights, i.e. manufacturing process, brand name, trademark, patent, technology, trade secret, etc. for adequate consideration and under specified conditions. Foreign entities are generally not restricted from establishing entities neither in India nor in […]

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Bradford License India

Importance of Brand Licensing

What is Brand Licensing? Brand Licensing is a business methodology where the proprietor of intangible assets, for example, a brand name or logo, awards authorization to other businesses to use the brand on their products. Commonly, this kind of plan requires the making of what is known as a licensing agreement or contract between the […]

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Bradford License India

Proven and Most Successful Licensing Strategies

Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to find the right licensing strategy. As you may well be familiar with both from the business news and your personal experience as a consumer, licensees can drain time and brand […]

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Bradford License India

Brand Licensing –An effective tool for brand extension

The once optional business opportunity for companies to expand their brand through brand licensing has today become an increasingly necessary instrument to survive in the market. The owner of a brand (Licensor) assigns the rights to use his brand for a particular product category to a company (Licensee), which, depending on the contract, takes care […]