Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to find the right licensing strategy. As you may well be familiar with both from the business news and your personal experience as a consumer, licensees can drain time and brand […]
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand,adding accessories such as handbags, belts, wallets, sunglasses, perfumes, jewe llery,etc. to its product line. One of the recognized brands globally, Carlton London has created its global presence […]
In today’s world of rapid technological change, new technologies are the key to economic growth. Today, many products have very short life cycles and are readily replaced in the marketplace by new technology. If a company wants to survive, it needs to continually add new products to replace declining products. If a brand owner chooses […]