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Bradford License India

How Bradford Created Space for Pepsi and Fido in India

Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to find the right licensing strategy. As you may well be familiar with both from the business news and your personal experience as a consumer, licensees can drain time and brand image from a company if the relationship is not well selected and well managed.

Bradford License India is a joint venture between Bradford Licensing LLC and Franchise India Group. Established in 2010, the ventured has been marked as India’s first end to end licensing solution provider, formed with the objective to increase awareness and support the growth of licensing in the country. Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined.

Bradford Licensing first opened its doors to the wonderful world of marketing and licensing in 1986, in the midst of the thrills and glamour of New York City. Proudly representing Pepsi in the domestic market, Bradford was on its way to becoming one of the top licensing agencies in the industry.

Prevailing now as Bradford Licensing LLC, they offer comprehensive and innovative services for your worldwide licensing programs. Bradford remains an industry leader, recently being ranked as one of the top 20 agencies worldwide according to License! Global. As a company of innovative experts in the marketplace, we are primed and ready to make your brand a global phenomenon.

Pepsi is one of the world’s most iconic brands and is a global symbol of refreshment and a cultural force to be reckoned with. Throughout its long history, Pepsi has not followed trends but has set them and has created moments that became touchstones of culture. It is a brand that inspires conversation and enjoys high affinity and recognition around the world with 98% awareness. Today over 60 licensees in major international markets on every continent are selling Pepsi products in every tier of retail.

Brandford has successfully represented pepsi in the Indian market it has grown the licensing programme to include nine new fashion apparel licensees, as well as partners in beauty, giftware and stationery.
Over the past two years, PepsiCo licensed apparel products have been sold in fashion retailers including ASOS, Topshop, Primark and H&M with Poetic Brands; Bershka, BIK BOK and Besteller Group with Fipo Group; and Zara with Horizonte Galego. With a carefully considered strategic approach targeting millennials, it has expanded the brand’s licensing programme and it looks forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio, as well as extending into other brand-relevant categories.

7UP logos, both vintage and contemporary, are instantly recognizable all over the world. Thanks to a string of successful campaigns, 7UP stamps a youthful, uplifting vibe on apparel, accessories, home decor and serve ware. A REFRESHING OPPORTUNITY 7UP has a lot to offer the ever-growing international market with its refreshed and simplified packaging, presence, outdoor advertising and its individual visual identity. The brand is still recognizable as a lovable classic, but with a modern, youthful twist! 7 UP captures the young adult category of the market with its bright, high energy look and feel. 7UP portrays high potential to explore multiple categories with a promising future.

THE KING OF CHLL MAKES A COMEBACK!!!!

7UP®️, the world’s favorite lemon-lime beverage, is once again joining forces with Fido Dido, the witty, wrigly-haired king of chill who will star in the brand’s 2019 international “Feels Good to be You” creative campaign. From limited-edition packaging to tv and digital creative, Fido Dido, the famous animated character known for his quirky, fun attitude is back in a fresh, new way. With Fido’s cool comeback, 7UP isn’t just fomenting nostalgia among its fans who long associate the brand with Fido’s chill mentality, but also encouraging people to slow down, appreciate the little things in life and introducing Fido to a new generation.

7UP®️, the world’s favorite lemon-lime beverage, is once again joining forces with Fido Dido, the witty, wrigly-haired king of chill who will star in the brand’s 2019 international “Feels Good to be You” creative campaign. From limited-edition packaging to tv and digital creative, Fido Dido, the famous animated character known for his quirky, fun attitude is back in a fresh, new way. With Fido’s cool comeback, 7UP isn’t just fomenting nostalgia among its fans who long associate the brand with Fido’s chill mentality, but also encouraging people to slow down, appreciate the little things in life and introducing Fido to a new generation.

India is a great frontier that we are yet to discover. Bradford is a global agency that had a presence in every market but for India till recently. India has huge growth opportunities .As ‘brand licensing’ is a new concept here, we could grow with the industry if we came in at this time. When Bradford started out in China, no one really understood the concept — but it is now our biggest market. It will not happen overnight in India either. It will take us some time to grow the brands here, but it will happen.

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