Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to...

Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete...

In today's world of rapid technological change, new technologies are the key to economic growth. Today, many products have very short life cycles and are...

Licensing: Licensing is a business alliance, wherein a company authorizes another company by issuing a license to temporarily access its intellectual property rights, i.e. manufacturing...

What is Brand Licensing? Brand Licensing is a business methodology where the proprietor of intangible assets, for example, a brand name or logo, awards authorization...

Brand licensing can be a smart, resource-effective way to grow both your brand reach, impact revenue quickly and profitably. But it can be difficult to...

As everybody knows, the world has become a different place in 2020. We are living, consuming, and thinking differently in fundamental ways. The social and...

The once optional business opportunity for companies to expand their brand through brand licensing has today become an increasingly necessary instrument to survive in the...

In this Modern Era, where everything is changing so rapidly, licensing is now a very popular concept being used by companies all over the world....